Summary
In reply to the letter about the price of U2 tickets, I'm actually on your side, Janine! I too am older than Bono, have brought up a family, and lived on a tight budget.
In response to the question: 'Why were the U2 prices pitched so high', I answered that anticipated demand, stature of the artistes, associated production costs and, yes, demographic profile of the target audience, were the criteria by which prices were probably assessed. I didn't say the ticket prices were justified.See the full content of this document
Extract
Viewpoints Price Is Right for U2 Gig Promoters
Apologies if I used the phrase 'can afford' - ...
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